Clarus Consulting LLC - Minneapolis, MN - Website Optimization & Search Engine Optimization (aka: SEO)

Use Search Engine Optimization (SEO) to Guide Search Traffic to Your Website then Get Visitors to Become Customers!

Search Engine Optimization (SEO) Improves Natural Search Rankings & Decreases the Cost of Paid Search

Search Engine Optimization (SEO) drives Natural Search* rankings, and brings essentially No-Cost traffic to your website.  *Natural Search rankings are the unpaid search-listings shown by Google, Yahoo, and others.

Studies and experience suggest that the most important optimization factors are related to keywords, keyword-combinations, and their usage.

• Keyword density – how many times keywords and keyword-combinations appear on a webpage
• Keyword title tags – keywords in webpage titles seen at the top of your browser window and natural search-engine results
• Keyword formatting – using bold and underlined keywords
• Keyword links – linking keyword-text to most relevant parts of the website

Website Optimization Testing & Continuous Improvement

Clarus Consulting utilizes Website Optimization (AB Split Testing or Multivariate Testing) to test and revise your website, increasing customer-satisfaction, and encouraging your prospects to become customers.

Utilizing sophisticated website-testing tools provided by Google (at no charge) we can Change,Test, and Improve the effectiveness of nearly any part of your website:

• Images and pictures
• Headline text
• Colors and other formatting
• Calls to Action
• Body text
• Landing pages
• Even entire webpages

Please Contact Clarus Consulting to Learn More about Website Optimization & Search Engine Optimization