Clarus Consulting - Minneapolis, MN Clarus Consulting provides a No-Obligation Website Analytics / AdWords Advertising / Website Optimization Evaluations for potential clients
(Including any or perhaps all of the following)*
We look for and evaluate … data & information that can be used to create actionable insight and drive practical business decisions:
- Opportunities to create actionable insight using online data
- Ways to track offline activities like direct mail, etc. into online analytics
- Weekly or Monthly reports for individual users within your organization
- Current analytics tagging on each page of your site
- Proper filters that ensure accurate data-capture
- Goal configuration to track site value and ROI
- e-Commerce tracking that provides valuable customer insight (equally useful for e-commerce and non-e-commerce sites)
- Multiple profiles that provide analytics-data backup, optimized data-capture, overview information, user-specialized information, and more
We look for and evaluate … how you can drive more customers to your website while maintaining positive ROI: Opportunities to decrease advertising costs by improving Google Quality Score Ways to increase click-through-rate of paid search display ads (often by testing two ads against each other – AB testing) Keyword-combinations that target both “long-tail” and “short-tail” searches (an optimized account will often have 10,000 – 30,000 keyword combinations) Display Ads matched with keywords to increase Google Quality Score and increase click-through-rate
We look for and evaluate … where your website can be adjusted to improve search engine results (paid or unpaid) or improve click-through-rate and customer satisfaction
- Best opportunities to use AB or Multivariate Testing to increase check-out rate, sales, conversions, click-through-rate, or other goals
- Focused website keywords and keyword-combinations and keyword density for search engine optimization
- Common website errors: broken links, lack of analytics coding, and more
- Navigation issues that keep customers from their goals
- Opportunities to use website-based surveys to increase customer knowledge and customer satisfaction (ask customers what they are looking for, if they accomplished their goals, etc.)
We look for and evaluate … how Website Analytics, Online Advertising, and Website Optimization can work together on your website to decrease costs and/or increase sales.
Here is one example of how it works:
- Optimized website text (keywords) combined with Focused Advertising (AdWords keywords and AdWords Display Ads):
- Improves your AdWords Quality Score
- Increases the number of times AdWords presents your display ad to qualified prospects
- Increases the click-through-rate (CTR) of qualified prospects that see your Display Ad
- Decreases the cost-per-click (CPC) by improving the Google Quality Score
- Improves the likelihood that prospects will see relevant keywords on your site
- Increasing the likelihood that you will sell your product or service
- Driving higher return on investment (ROI)
Please Contact Clarus Consulting - Minneapolis, MN to learn how we can help
*Will vary depending on website purpose, company, industry, and business objectives.
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