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AdWords Online Advertising (PPC / CPC) ♦ Drive More Customers to Your WebSite |
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Clarus Consulting LLC - Minneapolis, MN - AdWords Paid Search Marketing / Advertising Campaigns
Google AdWords Advertising & Quality Score ... Important!
Not understanding the importance of Google AdWords Quality Score before you set up an AdWords campaign can cause significant damage to your AdWords account. As a result your Click-Costs will Increase & your Ad Position will decrease! - Learn more about Google AdWords Quality Score by contacting Clarus Consulting for a FREE 30 minute discussion!
Save Click-Costs while Increasing Traffic & Sales ROI!*

Paid Search (especially AdWords) continues to grow quickly, and for good reasons; well designed and optimized paid search campaigns are:
- Accountable – results can be tracked and Return On Investment (ROI) can be measured
- Timely – your business can advertise to online customers at any stage of the buying process
- Focused – AdWords campaigns can be very narrowly targeted to insure they capture “real” customers
- Testable – Paid Search keywords, landing pages, display-ad copy, and more can be tested to continuously improve ROI
Decrease your cost-per-click (CPC/PPC) while increasing traffic quantity and quality:
- Improve your Google Quality Score by improving your click-through-rate (CTR)

- Write landing-page and website text rich in keywords
- Use customer-segment targeted keyword-campaigns and narrowly focused keyword groups
- Create AdWords Display Ads that use keywords and address customer value
- Test multiple placement-ads in real-time and constantly improve CTR
Clarus Consulting creates well thought out and focused Paid Search programs, typically including:
- 10-15 Campaigns (1-4 AdGroups in each)
- 15-30 AdGroups (hundreds or thousands of keyword-combinations in each)
- 2-3 Display Ads per AdGroup
- 15,000 – 30,000 total keyword-combinations
- 2-5 keywords per keyword-combination
Please Contact Clarus Consulting - Minneapolis, MN to learn more about AdWords & Online Paid Search Advertising
*Based on converting client’s AdWords Accounts from normal (low keyword count & loosely focused) campaigns to a Clarus Consulting designed campaign (high-quality, focused keyword combinations, and display-ad text).
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