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Clarus Consulting - Minneapolis, MN
Do you get website dashboards full of site averages and generalized information?
Is the information you get useful for drawing statistically valid conclusions or finding actionable insight?
If you get any of the following dashboard reports:
- Number of page visits
- Number of unique site visitors
- Site conversion rate / conversion rate by page
- Path completion / path analysis
- Number of pages viewed
- Time on site or page
- Top exit pages
Then you need to ask your analyst "So what do these reports tell me that can be used to":
- Make informed business decisions
- Increase online or offline sales
- Drive website traffic
- Increase revenue
- Decrease costs
- Improve customer satisfaction
Unfortunately, dashboard reports like those are NOT likely to help you.
Metrics are meant to generate actionable insight that drives customer satisfaction and increase sales; you should consider these:
- Site visits (by marketing source)
- Unique visitors (by search engine)
- Conversion rate (by number of visits to site, source, over time, etc.)
- Path completion (if analyzed by goal)
- Number of pages viewed (over time, to track conversion efficiency)
- Time on site or page (with satisfaction-survey data)
- Top exit page (as a starting point for testing)
- Best converting paid search campaigns, keywords, or ads
- Natural search or paid search keywords that brought users to your site
- Keywords searched using your site-search box, to understand what customers are looking for
There is next level!
The Next Level involves understanding your customer’s needs, what they value from your relationship, their level of satisfaction, and what you can do to capture and retain their loyalty.
Please Contact Clarus Consulting - Minneapolis, MN to discuss the Next Level and how it applies to your business
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