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Clarus Consulting - Minneapolis, MN Clarus Consulting relies heavily on Google services, most of which are free tools: Analytics (GA), Website Optimizer (GWO), Webmaster Tools, and others.
Primarily we use these tools because they are state of the art, integrated, and are continually improved. It doesn’t hurt that the AdWords pricing philosophy maximizes customer and seller value through a combination of auction-pricing and trust-based-calculations. You can read more in our special presentation on “Understanding AdWords Pricing & Positioning” (Please email us if you would like this presentation:
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Following are a few links we’ve found valuable, containing basic through advanced knowledge. If you have any specific questions please Contact Clarus Consulting.
Google Analytics (GA)Google Analytics, (when properly configured) is the learning-backbone of your site, providing the tools and resources to track, learn, test, optimize, and monetize your online marketing. It allows you to optimize the value you add to your customers and the value they return through their sales and conversions. Google Website Optimizer (GWO)Google Website Optimizer allows you to quickly understand your customers; how different variations of text, pictures, landing pages, or even a series of website pages affect your customer’s conversions and sales.
Google AdWordsGoogle AdWords (when properly configured) enables inexpensive and highly qualified direct-to-customer advertising.
Google Webmaster ToolsGoogle Webmaster Tools provides useful data showing how Google sees your website, allowing you to investigate potential obstacles to good analytics-reporting and search engine optimization.
Google for Non-ProfitsIf you are a Non-Profit Organization with official non-profit status Google provides amazing AdWords advertising grants and valuable tools to help you contain costs and promote your mission.
Other valuable links and resources:
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